South Africa’s Tourism Campaign Needs Work
Hey, South Africa, uhm… let’s work on this.
Look, I’m no expert on South Africa, but a quick Google search shows you there’s plenty to see there, so maybe try something rather than “it’s possible.” That sounds like:
“Hey, come to South Africa! It’s possible that you’ll have a good time!”
“Hey, come to South Africa! It’s possible that you’ll be brutally murdered! I’m not saying that’s highly probably, but, it’s possible.”
“Hey, come to South Africa! It’s possible that you’ll get eaten by a lion, pooped out of said lion and then eaten again by a neighborhood dog because lets face it, dogs eat poop. Again, I’m not saying that this is going to happen… but it’s possible.”
South Africa is a sovereign nation and its getting it’s advertising ass handed to it by food franchise campaigns from the 1980s! “Where’s the beef?” is better that “It’s possible,” and I don’t even eat beef! This slogan makes me more inclined to ice skate with some creepy clown than want to go to South Africa.
Up your game, guys.