a 90s definition of euphemism by Sega


Sega does what Ninten-Don’t (no, not stay a viable video game console company) – they use euphemistic language in their ads.  They’re not the first to make the “you’re playing with your joystick” joke, but they were probably the last because now we have the Playstation Motion Controller, and it doesn’t get any more obvious than that.


About Jamie Insalaco

Jamie Insalaco is the author of, and editor in chief of

Posted on September 9, 2015, in Dictionary, observations and tagged , , . Bookmark the permalink. Leave a comment.

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