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Coca Cola is officially out of advertising ideas (truth in #advertising – #shareacoke)

Singing. Polar Bears. Celebrities. Coca Cola has literally tried it all when it comes to getting you to buy their products. Heck, they’ve even co opted Santa.

Now, they’ve co opted your name.

Yes, Coca Cola’s #shareacoke campaign is banking on the idea that you will buy a product simply because your name, or that of someone you know, is on a bottle of soda. But they’re hoping for more than that – by modifying their labels, they’re sacrificing their precious branding. They’re hoping that their current customers don’t walk past their soda on store shelves, mistaking it for a different brand. They’ve pinned the success of this campaign on the chance that we, the consumer, will recognize their color scheme and font choice. It’s as bold as it is absurd. (Oh, and I guess they’re hoping we go on social media and post things like "I #shareacoke with @creativejamieDC! Because GRAMMAR!"

On the other hand, the campaign got my attention, so maybe they’re doing something right… but of course, I didn’t buy a soda, so I guess the point is moot.

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About Jamie Insalaco

Jamie Insalaco is the author of CreativeJamie.com, BomberBanter.com and editor in chief of ComicBookClog.com

Posted on July 22, 2014, in observations, photo and tagged , , , , , . Bookmark the permalink. Leave a comment.

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