REI does not F around

I don’t do much (and by much, I mean any) shopping at REI, but that store is serious.


If you buy… I don’t know, hiking sneakers from these dudes, they’re like, “Here’s a rock to try them out.”  That is crazy – and a clear sign that I have no business in their store.

About Jamie Insalaco

Jamie Insalaco is the author of, and editor in chief of

Posted on December 28, 2012, in observations and tagged , . Bookmark the permalink. Leave a comment.

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