Midas Touch… beer?


This won’t make any sense to you unless you’re about my age our older, so allow me to explain.  Midas (the auto repair chain) used to run an extensive ad campaign (back when network TV was dominant) encouraging their customers to “trust the Midas touch,” but seeing that same slogan on beer doesn’t appeal to me at all.  In fact, it sounds pretty gross.

To be fair, “The Midas Touch” refers to King Midas (from Greek mythology), who was famous for turning all he touched to gold, but that doesn’t sound appetizing, either.  I don’t even want to drink Goldschlager, never mind turn my bladder into gold.


About Jamie Insalaco

Jamie Insalaco is the author of, and editor in chief of

Posted on May 28, 2012, in Beer, Booze and Wine and tagged , , . Bookmark the permalink. Leave a comment.

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