Why The Toronto Rock Are Named After A Rock

the rock

No, not THAT Rock, the Toronto one...

The Toronto Rock is a professional lacrosse team that plays in the NLL – and they’ve the 2011 NLL Champions, whatever that means.  There’s an entire professional lacrosse league hiding right under your nose.

If you’re like me and not from Connecticut and don’t know what lacrosse is, it’s this game that looks a lot like hockey, just with no ice and skates, and instead of hockey sticks, you use lacrosse sticks and catch the ball in a glove-pocket type deal, but otherwise, it’s the same idea.  We even had our own team right here in New York – The Titans, but that’s over now, for obvious reason:  we have 3 hockey teams in the area, they couldn’t market their way out of a paper bag, and of course,  it’s lacrosse.  Bet you didn’t know that!    Yesterday, I watched the Washington Stealth play the Toronto Rock.  Great team names, huh?  There’s nothing stealth about a guy in lacrosse pads, and the rock… uhm… let’s think about this for a minute.

Here are some possibilities as to why The Toronto Rock were so named:

  • A kid picked it
    • They let a kid pick the name, and he advocated calling the team the Toronto Rock, Paper, Scissors, but was told he could only pick one, to which he replied, “Then I’ll pick rock.  Good old rock – nothing beats rock!
  • The owner loves to get his rocks off
    • Who doesn’t?
  • The owner loves crack cocaine
    • Again, who doesn’t?
  • The owner’s ancestors came to North America via Plymouth Rock

    the rock

    Still not the right rock

    • Pilgrim style.
  • The owner loves The Rock
    • He has a Tooth Fairy poster in his office.
  • The owner loves The Rock
    • When you walk into the building, he favors you with his best Sean Connery impression:  “Welcome to the Rock.”
  • Prudential owns the team.
    • They own the team, so why not market their… uhm, marketing?  You know, as a way to increase their branding visibility with lacrosse fans.
  •  “Dish me the rock!”
    • If lacrosse was played in the hood, obviously, the lacrosse ball would be called the rock, so it’s an obvious reference to that slang, which will hopefully attack basketball fans.

That’s all I’ve got so far. Thoughts?

toronto rock

Ah, there they are!

About Jamie Insalaco

Jamie Insalaco is the author of CreativeJamie.com, BomberBanter.com and editor in chief of ComicBookClog.com

Posted on May 17, 2011, in observations and tagged , , , , . Bookmark the permalink. Leave a comment.

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