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Coca Cola is officially out of advertising ideas (truth in #advertising – #shareacoke)

Singing. Polar Bears. Celebrities. Coca Cola has literally tried it all when it comes to getting you to buy their products. Heck, they’ve even co opted Santa.

Now, they’ve co opted your name.

Yes, Coca Cola’s #shareacoke campaign is banking on the idea that you will buy a product simply because your name, or that of someone you know, is on a bottle of soda. But they’re hoping for more than that – by modifying their labels, they’re sacrificing their precious branding. They’re hoping that their current customers don’t walk past their soda on store shelves, mistaking it for a different brand. They’ve pinned the success of this campaign on the chance that we, the consumer, will recognize their color scheme and font choice. It’s as bold as it is absurd. (Oh, and I guess they’re hoping we go on social media and post things like "I #shareacoke with @creativejamieDC! Because GRAMMAR!"

On the other hand, the campaign got my attention, so maybe they’re doing something right… but of course, I didn’t buy a soda, so I guess the point is moot.

About these ads

"Get out of my mouth!" (truth in #advertising)

Today exciting episode of truth in advertising:

The site’s ad vender is experimenting with these image ads that pop up on top of images. In this case, it’s put this blond woman’s head in my mouth. Worse things have happened to me in my life, but this situation is far from ideal. Still, it’s kinda funny looking, though.

Eyeglass frames model photoshopped? (truth in advertising)

Photoshopping models is nothing new, but it’s something that’s outside of my experience. I’ve heard about it in the news, but I kinda live in a model free world as I don’t read magazines or observe the sort of still images where the said photoshopped models images exist. That all changed after my How to Buy Eyeglasses post.
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That is the most skeptical dog photo I've ever seen

I’m all about adopting dogs, yet I must point out that the tag line and the expression on that dog’s face are perhaps the two most contrary things to ever appear in any advertisement. EVER.

Papa Johns does what now?

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I’ve got to start spending less time paying attention to what it says on the pizza boxes. These Papa John’s Pizza boxes are becoming a real distraction in my life! There should not be 2 posts on this website devoted to what is written or shown on a Papa Johns pizza box. Nevertheless, I would love to know what Papa Johns does that no one else will do. Sounds filthy, no?

Planned Parenthood might need help with their ad campaign (Truth in Advertising)

planned-parenthood-advertisementSo…  Planned Parenthood is keeping us safe for romance?  That… I don’t exactly know what that means.  It makes it sounds like Planned Parenthood will be fluttering around you at all times, as if they’re The Great Gazoo or something, help you get it on.

I presume they mean they’ll provide some means of birth control and screen you for STDs… but I guess that doesn’t really pop on a banner ad.  It makes more sense to say ‘keeping you safe for romance,’ which sounds to me like, “Don’t forget to stretch before you bang!” or “make an appointment” so they can help you get in the proper shape so you don’t pull a muscle or something.

Maybe a better question is, why does planned parenthood need to run a banner campaign?  Do people really not know that planned parenthood exists?  I admit, I’m not really sure where my local branch is, but I’m sure a quick Google search would take care of that.  I guess it’s for the kids.  Kids these days, huh?  With the X-Box and the Facebook and the what not… and they don’t know… what the sex… is all about!

Check out more Truth in Advertising posts

Spock vs Spock commercial is genuinely entertaining (Truth in Advertising)

I’ve been entertained by a commercial. I can’t believe it. Mind blown. Perspective on life altered.

Mr. Spock and Mr. Spock are back together again and this time, it’s for all the marbles – or who buys lunch. I’m not sure if there’s anything funnier than Leonard Nimoy cursing. What can you say? I’m not going to run out and buy an Audi, but this ad more than exceeded my expectations.

Not sure what this has to do with the product, per say (except that Leonard Nimoy’s car can’t fit a set of golf clubs in it’s trunk as easily as Zachary Quinto’s car can), but there you go.

Oh Google Ads, you so crazy!

I presume that Google Ads are served based on page content and user traffic history, but how this combo of ads gets served, I have no idea. Also, neither of these ads interest me, so congratulations, Google Ads: you gave me a good chuckle while making no revenue for your clients.

What’s that, you say? Google Ads is serving all sorts of weird PSAs on CreativeJamie.com? The hell you say….

Truth in Advertising: Ford

It’s been a long time since we last walked down this road, but today, we’ll give Truth in Advertising another whirl.

ford-escape-my-life-advertismentHere we have Ford’s new campaign, “Escape my life!” which I believe is about a woman who has a new Ford… and I guess she’s using it to escape her life… or something.  It’s a new phase in advertising as this campaign is based around a web series rather than a traditional print, commercial and radio campaign, but why anyone would want to watch a web series that makes no attempt to hide the fact that it’s selling something is hard for me to understand – but, I guess we have to respect their honesty.

Hmm… the campaign is called “Escape my life!” and the woman seems to be intentionally driving without using her hands…  You know, as a former Ford customer, I wouldn’t necessarily call them the most value retaining vehicles on the road today, but my car certainly doesn’t make me want to kill myself.  (On the other hand, I am patiently waiting for the car to die…)  I’m sure that’s not the point, and I’m sure they’re not saying their cars are death traps (“Hey, don’t bother steering – you’re screwed no matter what!”), but this might not be the best image for them to use in this campaign.

Just saying.

Even a snow shovel can be extreme

Some Tuesday morning rambling for ya:

I would think that any old snow shovel would do, but these days, a snow shovel can be extreme!  Meet the diamondback snow shovel; a product so extreme that it has a snake on it! 

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Now think about what it’s like to shovel snow in reality.

Less extreme, right? 

I guess that the marketing guy at Snow Shovels Inc can’t say, “It’s just a shovel, but don’t worry, people will buy it because they have to shovel snow.”  He has to come into the room screaming about how awesome the shovel is with “I am a real American” blaring out of a boom box, screaming things about “the snow master 6001!  Introduce winter to hell!

Anyway, I just thought it was funny that somebody thought a cartoon snake would increase snow shovel sales.  And I’m glad we haven’t had much on the way of snow yet.

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